So you reported that only 58% of EV owners surveyed saw tire rotations as required maintenance as opposed to 84% of ice vehicle owners. I found some of the findings here really interesting. So I want to get right into this national survey that Advanced Auto Parts commissioned back in April. And so that is what I’m excited to talk with you about.ĭavid Sickels: Excellent. And so most recently I’ve been the general manager of our Diehard brand as well as DIY strategy. So strategy and transformation, marketing and operations, real estate and store operations as well. And I’ve had a variety of different roles. So our professional business as well as our DIY business. So at Advance I’ve worked on both sides of our business. Before that I was with Stanley Black & Decker for eight years in field and marketing roles. So Allison, I’ve been with Advanced Auto Parts for 12 years. Tell us a little bit about yourself and also your time with Advanced Auto Parts.Īllison Lentz Bubar: Sure. I think this is going to be really exciting. Let’s get to the interview.ĭavid Sickels: Allison, thank you so much for joining us on the show today. ![]() So I’m looking forward to this, David.ĭavid Sickels: Right on. Well I’m really looking forward to tackling this and really just digesting the survey that they ran back in April as well too. They just recently released earlier this year, a 12 volt diehard EV battery. She’s the SVP of Marketing in DIY strategy at Advanced Auto Parts. I feel like I learned the last time I was on the show and I’m going to learn a lot this time too.ĭavid Sickels: So are you aware that there’s also a smaller battery that goes in the EV?ĭavid Sickels: It’s true. I can’t really confidently say that I know a lot about batteries.ĭavid Sickels: But you know enough about how it goes. So the big battery, that gives an EV its range, right? I’m the multimedia senior editor for Tomorrow’s Technician.ĭavid Sickels: It’s always good to have you on.ĭavid Sickels: Today we are talking about a topic that… I have to admit, I really wasn’t aware of this until these folks came to us. Nadine Battah: And my name is Nadine Battah. To answer our questions, we’ve invited Allison Lentz Bubar, SVP of marketing & DIT strategy at Advance Auto Parts onto the show.ĭavid Sickels: Hello and welcome back to the Amped EV Podcast. But why? And what makes a 12V battery in an EV different than one you’d find in any other vehicle? In fact, the 12V battery is supremely important to successful EV operation.
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